From 19 79 to 1997, songs with references to alcohol increased tivefold
(from 8 to 44%); those exhibiting positive attitudes rose from 43% to 73%;
and brand name mentions increased from 46% to 71%, There were also significant
increases in songs mentioning champagne and liquor (mainly expensive
brand names) when comparing songs released after 1994 with those from previous
years.
Herd, D. (2005). Changes in the prevalence of alcohol use in rap song lyrics, 1979-97. Addiction, 100(9), 1258-1269. Retrieved from CINAHL Plus database.
Studies on radio advertising in 2002 and 2003 found that “the alcohol industry routinely overexposed youth to its radio advertising by placing the ads when and where youth were more likely than adults to hear them.” Studies in 2001 and 2002 found that “youth heard less advertisements for wine; alcohol ads were placed on stations with ‘youth’ formats; alcohol ads were aired when youth listened most; … and youth in African-American and Hispanic were overexposed.”
(2003). Radio Daze: Alcohol Ads Tune in Underage Youth. Retrieved from ERIC database.
11- to 13-year-olds spend 11.2 hours per week and 14- to 18-year-olds spend 9.3 hours per week listening to music on radio, CD, or tape (Roberts, 1999a).
A recent content analysis (Roberts et al., 1999b) examined 1,000 of the most popular songs in 1996-97 across five genres of music popular with youth. This study found that 17 percent of all the lyrics contained references to alcohol and that alcohol was mentioned more frequently in rap music (47 percent) than in other genres such as country-western (13 percent), top 40 (12 percent), alternative rock (10 percent), and heavy metal (3 percent).
Overall, 22 percent of songs with alcohol mentions referred to beer or malt liquor, 34 percent to wine or champagne, 36 percent to hard liquor or mixed drinks, and 31 percent to generic terms such as “booze
Has there ever been a song that encourage you to try a specific drink? Was that specific drink linked to a certain behavior or activity in the song that made the drinker more glamorous or gave them more status? Is that why you tried the drink or was there another reason?
Examples
Cold Gin – Kiss
One Mint Julep – Ray Charles
Bottle of Wine – The Fireballs
http://www.songfacts.com/category:songs_about_alcohol.php
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